Innovative, Collaborative Process Giving Printed Packaging a Second Life

Authors
  • Dan Marx

    Author

Keywords:
Charm+; Collaborative process; Fort Collins; Key parts; Second Life; Value proposition
Abstract

Fort Collins, Colorado-based Hello Brew Co. is, in a word, small. With a “one and done” approach to brewing — beers are available until they’re done, and then they’re gone — that smallness is a key part of its charm, and its value proposition. Since opening in July of 2022, Hello’s offerings have been available only in its taproom to drink on-site, or carry away fresh in a “crowler.” That is changing.

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How to Cite

Marx, D. (2023). Innovative, Collaborative Process Giving Printed Packaging a Second Life. Package Printing, 70(4), 18-19. https://packageprinting.org/pp/article/view/120