Digital's Continued Impact on Brands and Converters

Authors
  • Cory Francer

    Author

Keywords:
Digital Packaging; Emotional engagements; Package printing; Printing company; Packaging
Abstract

An effective package, Lisa Sohanpal said to a room packed with more than 90 executives from leading package printing companies, tells a story, creating an emotional engagement with consumers to deepen their connection to a brand. Sohanpal, the founder of Nom Noms World Food, a company that specializes in prepackaged meals that reflect cuisines from around the world, shared her brand’s story at the fifth annual Digital Packaging Summit, which was held Nov. 11-13 in Ponte Vedra Beach, Fla.

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Copyright (c) 2020 Package Printing

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How to Cite

Francer, C. (2020). Digital’s Continued Impact on Brands and Converters. Package Printing, 67(1), 20-21. https://packageprinting.org/pp/article/view/15