Digital's Continued Impact on Brands and Converters
- Authors
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Cory Francer
Author
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- Keywords:
- Digital Packaging; Emotional engagements; Package printing; Printing company; Packaging
- Abstract
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An effective package, Lisa Sohanpal said to a room packed with more than 90 executives from leading package printing companies, tells a story, creating an emotional engagement with consumers to deepen their connection to a brand. Sohanpal, the founder of Nom Noms World Food, a company that specializes in prepackaged meals that reflect cuisines from around the world, shared her brand’s story at the fifth annual Digital Packaging Summit, which was held Nov. 11-13 in Ponte Vedra Beach, Fla.
- Issue
- Vol. 67 No. 1 (2020)
- Section
- Article
- License
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Copyright (c) 2020 Package Printing

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.


