Building a Luxury Brand

Authors

  • Kinjal Shah

    Author

Keywords:
Creative services; Folding box; Peterson; Packaging
Abstract

Packaging enhancements and embellishments have long been sought out by brands seeking to give their products a luxury or premium appearance. But according to Zane Peterson, director of creative services for Mansfield, Mass.-based Hub Folding Box, the first step in taking a luxury package to the next level is helping the brand define what luxury means to them.

Issue
Vol. 67 No. 1 (2020)
Section
Article
License

Copyright (c) 2020 Package Printing

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.

How to Cite

Shah, K. (2020). Building a Luxury Brand. Package Printing, 67(1), 30-32. https://packageprinting.org/pp/article/view/16