BRINGING BRANDS UP TO SPEED

Authors
  • Keith Loria

    Author

Keywords:
Brand owners; Printing process
Abstract

There is a plethora of choices in printing processes out there today, and unless one is an expert in the different technologies, choosing what’s best for a job could be challenging. Often, brand owners have limited knowledge of printing, and the assumption is that as long as the quality is acceptable and the price point is fair, they don’t have strong opinions on what technology is used.

Section
Article
License

Copyright (c) 2020 Package Printing

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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How to Cite

Loria, K. (2020). BRINGING BRANDS UP TO SPEED. Package Printing, 67(7), 32-34. https://packageprinting.org/pp/article/view/167