Investment in Technology: A Distinction with a Difference

Authors

  • Paul V. Reilly

    Author

  • James A. Russell

    Author

Keywords:
Commercial printing; Investment in technology; Printing company
Abstract

A plain truth for our commercial printing clients is that a company’s valuation is directly linked to its investment in technology. In the commercial industry, having a roomful of traditional iron is no longer a guarantee of receiving an acceptable offer from a buyer. Today, in fact, a printing company seen as a laggard in terms of technology may have trouble attracting any competitive offers at all.

Issue
Vol. 67 No. 1 (2020)
Section
Article
License

Copyright (c) 2020 Package Printing

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.

How to Cite

Reilly, P. V., & Russell, J. A. (2020). Investment in Technology: A Distinction with a Difference. Package Printing, 67(1), 34-35. https://packageprinting.org/pp/article/view/17