Energized by Excellence
- Authors
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Cory Francer
Author
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- Keywords:
- Label design; Label printers; Mcdowell labels; Multi-Sensory; Sensory experiences; Printing presses
- Abstract
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The label design that the team at Unico Nutrition envisioned for its Athena Unleashed pre-workout was just a dream until the company contacted McDowell Label. It was a complex job, with 12 colors and several enhancements that would provide a multi-sensory experience for the consumer. Other label printers had expressed some trepidation about producing the label with all the intended brand elements, but where other printers saw a steep challenge, John McDowell says his team saw opportunity.
- Issue
- Vol. 67 No. 7 (2020)
- Section
- Article
- License
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Copyright (c) 2020 Package Printing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.
