Establishing Brand Essence Through Packaging Design
- Authors
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Cory Francer
Author
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- Keywords:
- Packaging; Consulting firms; Packaging designs; Packaging supply chains; Supply chains
- Abstract
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Fulfilling a promise to the consumer is at the core of establishing a successful brand, explains Brian Wagner, co-founder of PTIS, a consulting firm specializing in creating strategic improvements along the packaging supply chain. And while there are several key components of a brand’s identity, packaging, which so often provides the first interaction between consumer and product, has historically been overlooked.
- Issue
- Vol. 67 No. 1 (2020)
- Section
- Article
- License
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Copyright (c) 2020 Package Printing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.
