Keeping Color On-Brand
- Authors
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Chris Bauer
Author
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- Keywords:
- Color management; Color variations; First impressions; Minneapolis; Color
- Abstract
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In marketing circles, branding is king. Ensuring that products make a strong first impression on consumers is paramount, so it should be of no surprise that color management expectations from packaging firms are sky-high, while customer tolerance for color variation is plummeting. “The bar has been raised across all the brands that we deal with,” Ted Biggs, VP of manufacturing at Minneapolis-based AWT Labels & Packaging, says.
- Issue
- Vol. 67 No. 2 (2020)
- Section
- Article
- License
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Copyright (c) 2020 Package Printing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.
