How Corrugated Converters are Maximizing Print Quality
- Authors
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Patrick Henry
Author
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- Keywords:
- Commerce; Printing presses; Advertizing; Corrugated converters; Pre-press technology; Print qualities; Technology providers; Marketing
- Abstract
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Those living under a proverbial rock may not have noticed what has been happening to the print quality of corrugated packaging and displays in recent years, but the steady improvement hasn’t escaped the attention of brands. Emma Schlotthauer, chief marketing officer of prepress technology provider Miraclon, says that brands now expect corrugated to create the same kind of “active advertising” for their products as any of the other forms of packaging that they use.
- Issue
- Vol. 67 No. 4 (2020)
- Section
- Article
- License
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Copyright (c) 2020 Package Printing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.
