The Shifting Packaging Needs of Small Brands

Authors
  • Toni McQuilken,

    Author

Keywords:
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Abstract

With staying at home still encouraged in certain areas of the country and restrictions around brick and mortar retail, there is little denying the retail landscape is challenging right now across the board. But while the way consumers buy and consume goods has rapidly changed, the need for packaging has become more important than ever before, especially for smaller, boutique, or local brands that have had to adjust to the current climate.

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How to Cite

McQuilken, T. (2020). The Shifting Packaging Needs of Small Brands. Package Printing, 67(4), 26-29. https://packageprinting.org/pp/article/view/36