How to Leverage Consumer Opinions in Packaging Design

Authors

  • Thomas E. Newmaster

    Author

Keywords:
Best practices; Creatives; Cutting edges; End of the days; Package designs; Packaging designs; Teaching packages; Packaging
Abstract

When it comes to teaching package design, one thing there is no shortage of is opinions. Design gurus will share what they believe works, what they think of as best practices, what’s cutting edge as opposed to yesterday’s creative. But when you get to the marketplace, how much are opinions worth? At the end of the day, it’s the consumer’s opinion that counts.

Issue
Vol. 68 No. 7 (2021)
Section
Article
License

Copyright (c) 2021 Package Printing

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

All articles published are made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) licence.

How to Cite

Newmaster, T. E. (2021). How to Leverage Consumer Opinions in Packaging Design. Package Printing, 68(7), 42. https://packageprinting.org/pp/article/view/76