Educating Customers About Realistic Color Expectations

Authors
  • Ron Ellis

    Author

Keywords:
Delta E; Set of customers
Abstract

Almost every printer has had the experience of trying to match a brand’s unrealistic color requirements. Oft en it starts with a set of customer-supplied control strips, Delta E numbers, and requirements that can’t be met without turning each press run into a custom calibration project.

Section
Article
License

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How to Cite

Ellis, R. (2022). Educating Customers About Realistic Color Expectations. Package Printing, 69(3), 22-24. https://packageprinting.org/pp/article/view/98